Are they having a sale? Is it a special offer for something at half price? People are queuing and there is no more room in the store, so the queue spills onto the street, even into the road. There are even seats supplied for those that cannot stand whilst waiting.
It is our one and only gelateria in town, the place where they sell a complete assortment of various ice cream flavours and it is good ice cream, so they say. Unfortunately I just watch the others eating the ice cream, enjoying the delights from the cones and savouring ever lick. Lacktose intolerance is not very pleasant. I think I enjoyed my last ice cream at least 15 years ago.