Orange is the colour of the season it seems. We have orange leaves on the trees, orange pumpkins and at my supermarket orange trolleys. A few years ago the supermaket was not orange. The sales ladies were dressed in the norml daily overalls, nothing special and it was so long ago I cannot remember the colour, but now they are orange.
Everything is orange in the supermarket even the entrance sign.
Of course on a special day the welcome sign is garnished with balloons, mostly in orange or course. I am sure this is something psychological. Perhaps there is a magic power behind the colour orange that forces you to spend twice as much. I know most of the personnel that work there, after visiting for more than 10 years. They also know me and they greet quite friendly if I happen to see them on their day off. I have to study who it is first of all, because I do not recognise them when they are not wearing orange.
I noticed on Saturday they are allowed to wear another colour now and again, and if there are colder temperatures that have a black light jacket to wear, as a good contrast to the orange. My son worked in this store on Saturdays and holidays when he was studying at the university in Bern. He was also given an orange overall.
Even their annual Christmas Tree is dressed in orange, although this is last year’s tree. Perhaps they might do something a little different this year to break the monotony and decorate the tree with pumpkins or tangerines.
Not that I have a problem with orange. At least they painted our renovated building green, although green is also not one of my favourites. If they had selected orange I would have had people arriving with shopping trolleys wanting to buy the products. I often wonder how this colour was decided upon. Did the owner of the supermarket once have an orange dream or perhaps it happens to be his favourite colour and he wears orange pyjamas – who knows.
We make the journey to the supermarket at least three times a week for the food. It is the most reasonable in Switzerland and is in every town or large village. As its name begins with an “M”, there is “M”, “MM” and even “MMM” according to their size. We shop in an “MMM” which sells just about everything from underpants to food and no, the underwear is not expressly in orange.
On the way to the supermarket this guy was directing the traffice on the main road because of a building site. Was it a coincidence that he was also wearing orange?