Daily Prompt: Let’s go orange

Shopping carts in Migros, Langendorf

Orange is the colour of the season it seems. We have orange leaves on the trees, orange pumpkins and at my supermarket orange trolleys. A few years ago the supermaket was not orange. The sales ladies were dressed in the norml daily overalls, nothing special and it was so long ago I cannot remember the colour, but now they are orange.

Everything is orange in the supermarket even the entrance sign.

Entrance opening day, Migros Langendorf

Of course on a special day the welcome sign is garnished with balloons, mostly in orange or course. I am sure this is something psychological. Perhaps there is a magic power behind the colour orange that forces you to spend twice as much. I know most of the personnel that work there, after visiting for more than 10 years. They also know me and they greet quite friendly if I happen to see them on their day off. I have to study who it is first of all, because I do not recognise them when they are not wearing orange.

Migros Supermarket, Langendorf

I noticed on Saturday they are allowed to wear another colour now and again, and if there are colder temperatures that have a black light jacket to wear, as a good contrast to the orange. My son worked in this store on Saturdays and holidays when he was studying at the university in Bern. He was also given an orange overall.

Christmas in Migros, LangendorfEven their annual Christmas Tree is dressed in orange, although this is last year’s tree. Perhaps they might do something a little different this year to break the monotony and decorate the tree with pumpkins or tangerines.

Not that I have a problem with orange. At least they painted our renovated building green, although green is also not one of my favourites. If they had selected orange I would have had people arriving with shopping trolleys wanting to buy the products.  I often wonder how this colour was decided upon. Did the owner of the supermarket once have an orange dream or perhaps it happens to be his favourite colour and he wears orange pyjamas – who knows.

We make the journey to the supermarket at least three times a week for the food. It is the most reasonable in Switzerland and is in every town or large village. As its name begins with an “M”, there is “M”, “MM” and even “MMM” according to their size. We shop in an “MMM” which sells just about everything from underpants to food and no, the underwear is not expressly in orange.

On the way to the supermarket this guy was directing the traffice on the main road because of a building site. Was it a coincidence that he was also wearing orange?

Road to Langendorf 20.09 (3)

Daily Prompt: Let’s go orange

7 thoughts on “Daily Prompt: Let’s go orange

  1. Great photos. Gotta love those orange grocery carts. I Love the color Orange. Fortunately I was able to capture lots of Pumpkin pictures this Fall. Orange is a color with spice, brilliance and warmth all resonating together. Orange is also a happy color.

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  2. At least they left the display shelves as they were! The traffic guy probably wore orange for safety reasons, but I can’t imagine the grocery workers needing that much protection!

    Liked by 1 person

    • Orange seems to be the national protective colour, although yellow is also quite popular. The supermarket colour was a decision of the directors. It must have cost them a fortune for the clothing because everyone had to have orange in the food department: the gardening department is green and the do-it-yourself is blue.

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  3. I think that is the most color-coding I’ve ever seen in a single store. I think our grocery they all wear the same apron that says “Hannaford.” Otherwise, everyone does their own thing. Uniforms used to be mandatory in a lot of places in the U.S., but it has become much less common in recent years. I do love the orange carts and especially, the orange Christmas tree. The carts could get lost in the pumpkin department.

    Liked by 1 person

    • Our Migros supermarkets are almost a Swiss philosophy and orange is there colour everywhere in the grocery department. The ads are in orange as well. For public relation aspects, they landed a hit.

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